7 Ways to Boost Engagement on Social Media

2023 is the year of social media. Why? Social media channels are ever-evolving, and current shifts across various platforms (hello, Twitter) mean there’s room for everyone to take advantage of new tools and a new audience. With over two-thirds of the US population using at least one social media account monthly, businesses not utilizing this mostly-free advertising are missing out.

But it can sometimes be hard to assess your return on the investment you do make, whether that be money or time. Engagement, which accounts for how much time your audience spends interacting with your page and content, is one of the most reliable parameters when gauging a healthy online presence. If yours could use a boost, here are seven ways to attract more attention to your posts.

1. Learn about your audience 

To reach your audience successfully, know who it is you’re speaking to. Researching follower demographics is helpful when planning content, especially if your business is location-specific.

2. Respond promptly to messages and comments

According to a Hub Spot survey, 79% of consumers expect a response within 24 hours or less. That can be tough for business owners juggling multiple roles, so consider designating a trustworthy employee to oversee your inboxes. Outsourcing your social media also ensure that all messages, comments, and reviews are acknowledged and responded to quickly and professionally.

3. Remain authentic 

Accounts gain followers because people are interested in knowing more about their business and brand. They also love hearing about the backstory of a company, or a look behind the scenes at development or production. In a sea of generic social media posts, it’s easy to spot inauthenticity. Stay true to your core values and use opportunities to speak to your audience. It doesn’t need to be perfect, but it does need to feel real.

4. Stay on brand

Consistent branding is essential. Keep colors, fonts, logos, and messaging cohesive. Your content should be distinguishable when scrolling through newsfeeds. Recognizable content encourages users to like, comment, or engage in some way.

5. Utilize stories and reels 

The more people viewing your content, the higher engagement will be. And right now, two of the biggest platforms (Instagram and Facebook) are all about videos. Snip-its of about 15-30 seconds are favored by algorithms and can help extend your organic reach. Even better? Try going live! These authentic, unedited segments appeal to viewers and draw in new followers.

6. Use relevant hashtags

Did you know posts with hashtags get double the amount of engagement as those without them? This easy add-on is a must-have every time you post. Create hashtags that are brand-specific, but also include those that are trending, like #love, currently holding the top spot for popularity on Instagram.

7. Sponsor a contest or giveaway

Everyone loves a freebie, and holding a contest or giveaway is a sure way to build momentum. Look at samples of other companies that utilize this tool for inspiration. Maybe you offer a free product or service when your page reaches a certain number of followers, or ask your audience to tag a friend in the comments for the chance to win a prize. Most importantly, remember to share the winner(s) in your newsfeed and stories!

Boosting engagement is a sure way to increase your visibility, brand awareness, and in the long run, your net profit. Try incorporating some of these strategies into your content planning, and let us know what’s working! You can also reach us at alison@officiallysocial.com anytime with questions.